We Need to Talk About How Celebrities Turned Sports Into Content
Sports ownership is no longer about winning games—it's about streaming deals. From Ryan Reynolds to LeBron James, find out how A-listers are changing the game.
Articles by Larry Chen
How the NBA Tunnel Walk Became the World’s Most Expensive Runway
From the NBA tunnel to the F1 paddock, athletes have replaced models as the primary drivers of luxury fashion. Here is how the 'fit check' took over the world.
We Need to Talk About How the Streaming Wars Killed SportsCenter
The 11 PM SportsCenter didn't just fade away—it was dismantled by the streaming wars and fragmented media rights. Larry Chen on what we lost.
7 Ways College Football NIL Deals Created a Brutal New Class System
NIL was supposed to save college football, but it’s created a brutal class system where the rich get richer and the underdogs are just farm teams.
7 Ways Taylor Swift is Actually Running Your Favorite Sports League
From the NFL schedule to MLB road trips, Taylor Swift's Eras Tour is forcing multi-billion dollar sports leagues to play by her rules. Here's how she broke the system.
The Podcast Bubble Has Officially Burst — Athletes Are Next
From LeBron’s SpringHill to the Kelce brothers' $100M deal, athletes are bypassing traditional media to build their own empires. Is it a revolution or a bubble?
7 Reasons the NBA Playoffs Finally Beat the Netflix Slump
The NBA playoffs have ditched the predictable superteam era for high-stakes chaos, making them the best 'prestige TV' on air right now.
8 Times the NBA Playoff Race Absolutely Lost the Plot
The Western Conference is a bloodbath, LeBron is playing 'Old Man Logan,' and the Play-In tournament is pure chaos. Larry Chen breaks down the NBA's wild playoff race.
We Need to Talk About Why 2026 Is Officially 2016 Part 2
From Pokémon Go to the Bottle Flip Challenge, 2016 is having a massive cultural revival in 2026. Larry Chen explores why we're so obsessed with a decade-old era.