7 Reasons Stadium Food Is Suddenly Better (And Way More Expensive)
From Wagyu sliders to $18 beers, stadium food has gone upscale. Larry Chen breaks down the economics, the Instagram effect, and why the $2 hot dog is extinct.
Articles by Larry Chen
We Need to Talk About Why the NFL Draft Is Now Better TV Than the Games
Larry Chen breaks down why the NFL Draft has become a bigger TV spectacle than actual games, fueled by the 'Hope Merchant' model and the speculation economy.
9 Brutal Realities of the NIL Era One Year Later
One year into the NIL era, college sports has transformed into a high-stakes corporate landscape. Larry Chen breaks down the winners, the losers, and the chaos.
We Need to Talk About How the Tunnel Walk Stole Fashion
From the NBA tunnel to the Met Gala, athletes are the new face of luxury. Larry Chen breaks down how point guards became more influential than supermodels.
8 Reasons the NIL Era Is Basically the Wild West Right Now
One year into the NIL era, college sports have transformed into a high-stakes digital economy. Larry Chen breaks down the winners, the losers, and the chaos.
We Need to Talk About Who Actually Won the NIL War
One year into the NIL era, college sports has transformed into a high-stakes content machine. Larry Chen breaks down the winners, the losers, and the chaos.
We Need to Talk About How Women’s Sports Became Must-Watch TV
The 'niche' label is dead. With 18.9 million viewers for the NCAA finals, women’s sports are no longer a charity project—they're the smartest investment in media.
9 Times Athlete Activism Became a Billion Dollar Brand Strategy
From Michael Jordan's neutrality to LeBron's 'More Than An Athlete,' explore how social justice became the ultimate marketing tool for billion-dollar brands.
We Need to Talk About Why Every Celebrity Owns a Team Now
From Ryan Reynolds to LeBron James, celebrities are no longer just fans—they're the bosses. Larry Chen explores how the 'Wrexham Effect' changed sports forever.